The Exploitation of Image Rights in the Era of Deep-Fakes
The rise of deep-fakes, powered by Al, has intensified concerns over image rights, a critical aspect of an individual’s personal privacy (or right to privacy) and dignity. As deep-fake technology advances, individuals likenesses can be misused for malicious purposes, ranging from defamation and impersonation to more severe cases such as fraud or sexual harassment. Given that the manipulation of imqges and videos is now so realistic, distinguishing between authentic and fabricated content becomes increasingly difficult.
This presents unique challenges for both individuals and the legal system in terms of safeguarding image rights? In the context of image rights, individuals are generally granted control over how their image is used or distributed. Unauthorized use of someone’s image, especially in ways that can harm their reputation, violate their privacy, or mislead others, can infringe upon these rights.
